If a person stays in a place for the first 10 minutes, whether it is good or bad, it will give a clear impression to the guests. Therefore, many people will add a little scent when they meet their customers, so they have a good impression on the customers. For hotel, the hotel fragrance is also very important in the operation of the hotel, then we look at the scent experts How to tell the hotel fragrance can also achieve a scent marketing effect.

There is a consensus in the operation of the hotel that the first 10 minutes of staying in one place, good or bad, will give the guests a clear impression. Therefore, in the first 10 minutes, before the core service content is too late to be offered to customers, how to create a good "brand impression" is a topic that the hotel industry has been studying. After traditional visual marketing and sound marketing have been developed, the sense of smell has become another sensory experience of the hotel's new “invasion”. Olfactory marketing (also known as fragrance marketing) has become a new topic in the marketing field.

Foreign scent experts believe that the nose is one of the most sensitive organs of human beings, and the most closely related sense of memory and emotion. The use of scent is the most effective way to achieve customer perception experience. For the hotel, the use of pleasant aroma touches the customer's olfactory nerves, and this kind of sneak into the way to promote positive emotional and behavioral responses of customers is undoubtedly a clever marketing tool.

Foreign hotels first extend the boundaries of scent marketing to people's sense of smell, attracting consumers' attention, memory and identity with specific odors, and ultimately forming consumption. A number of foreign hotel management groups or personalized hotels have made a big fuss about people's sense of smell. The transformation of this brand marketing has also reached the international major brand hotels - Sheraton, Shangri-La, Marriott, InterContinental Hotel, etc. are involved.

However, no matter what kind of marketing model, in the end, they will all achieve the same goal. Their ultimate goal is to improve customers' awareness of the brand and ultimately achieve consumption. Aroma marketing is no exception. The scent of the hotel lobby After the first few years of pure marketing as a means of marketing, the hotel's thinking on the use of scent is deeper, and according to its own brand and unique customer positioning, design the "fragrance label" that matches it. The brand is introduced into the hotel's exclusive fragrance, allowing customers to “smell and know”.

This is the scent of the hotel that foreign scent experts have told us about the importance of the hotel.

Crearoma is committed to scent marketing, with professional scent equipment, environmentally-friendly and high-quality aromatherapy essential oils, and always care for your living environment. If you also have trouble with space odor, please take a look at the scent marketing. Knowing the space plus the fragrance may help you solve the problem you are worried about.